A single Bebe Tei store therefore generates RON90 million sales, ZF has calculated, and the chain has seen its sales skyrocket in the past few years. The strategy of the store chain founder was to bet on the low-price segment, which attracted customers.
Bebe Tei sells baby and children’s products, powder milk, diapers and dermo-cosmetics, baby strollers and beds. Bebetei Investments Group SRL profit doubled to RON12.2 million in 2019 and the business had 354 employees. Bebe Tei’s owners are Roxana Maftei, 70% and Irina Ciubotaru, 30%.
(English version by Loredana Fratila-Cristescu)