The company’s founder, Raymond Cloosterman, states he sees room for a network doubling in five years, aiming both to strengthen foothold in the cities where the brand is already present, and tapping new markets, such as secondary cities.
The beauty company was founded in 2000 and currently there are 1,500 own boutiques under this brand in 33 countries, plus another several thousand shop-in-shops.
(English version by Catalina Apostoiu)