“This year’s growth projection takes into account consumption revival estimates and the positive macroeconomic trends that we expect to translate into positive performances at the level of the retail market as well,” stated Petru Berciu, managing partner at BDG Import.
He says the revenue increase was confirmed by sales registered in the first four months of this year, which rose by around 10% from the same period of last year.
The growth forecast for 2014 comes after in 2013 the entire spirits market was hurt by the hiked alcohol excises from EUR750 per hectoliter to EUR1,000.
In 2013, BDG Import generated revenue of around RON178 million (EUR40 million), similar with the level of the previous year, while profit reached RON6.7 million, according to preliminary data.
“The flat revenue came amid market unfavorable conditions (mainly generated by falling consumption), doubled by legislative changes related to the lifting of the alcohol excise starting September 2013,” explained the manager, who is also a stakeholder in the company.
BDG Import has brands such as Jack Daniel’s, Finlandia, Eristoff, Budweiser, Jagermeiser, Remy Martin or Evian in its portfolio. Jack Daniel’s is the best selling whisky brand in Romania.
(English version by Catalina Apostoiu)