LEA is an AI virtual assistant that interacts with the company’s customers, both natural persons and legal entities from any mobile device.
LEA will provide general assistance, as well as detailed information about BCR Leasing’s financing options. The conversational chatbot also serves to attract potential customers by guiding all users interested in leasing financing to leave their contact information in order to receive an offer. LEA uses real-time data and each interaction with the company’s online customers helps to improve its abilities.
“LEA is part of BCR Leasing’s strategy of incorporating artificial intelligence into our customers’ financing and advisory process. Everything we do stems from our desire to serve them as efficiently as possible while also being as responsive to their needs as possible. We see customers’ rising expectations in terms of the ease, simplicity, and speed of accessing services and products, and thus we accelerate our efforts to digitize our customers’ experiences with each new project. LEA enables us to create a new channel for interacting with customers, one that is accessible at any time and from any location, allowing the most personal financial dialogue possible in an online environment”, said Vlad Vitcu, CEO of BCR Leasing.
BCR Leasing aims to accelerate the digital transformation of its customers’ experience, and LEA represents yet another step the company is taking in this direction. A similar artificial intelligence-based project will also be implemented in BCR Leasing’s Self – Service platform to simplify the customer experience.
“In a world in which time equals money, customers grow impatient and expect immediacy in everything they do, including their interactions with financial institutions. Conversational AI solutions can help manage these expectations. The project developed in partnership with BCR Leasing will allow the company to provide clients with a more scalable, fast, efficient, and convenient support service. Conversational automation is a vital element in any digital process that aims to improve customer satisfaction,” said Liviu Dragan, CEO of DRUID.
BCR Leasing IFN has been present on the Romanian leasing market since 2001, as a subsidiary of lender Banca Comerciala Romana, part of Austria’s Erste Group.