At the beginning of the year, the company targeted EUR200 million sales in 2011, but plans changed as a “slight increase” was registered in the first half of the year, and no new store openings are scheduled until yearend.
“In March, we’ll open the second store in Cluj, after two months we’ll start work in Oradea and we’re in talks for the acquisition of two plots of land in Bucharest,” Szekely said. “The first stores in Bucharest [in Sun Plaza and Chitila] disappointed us. We had higher expectations, but for the time being we have better results in Sibiu and Cluj.”
The company competes with the likes of Dedeman, Praktiker and Bricostore on a market where annual sales revolve around EUR1 billion, through a network of around 80 stores.
(English version by Catalina Apostoiu)