At the same time, BAT earmarks annually one of the largest training and professional development budgets on the local market, namely, over EUR1 million annually, with an average investment per employee of over EUR1,500/ year, in line with data provided by BAT representatives.
The company has tripled the number of its employees in the last nine years at the three economic entities present in Romania (from about 1,200 employees in 2013 to over 3,000 at present). The company generates indirectly 30,000 more jobs, through the distribution and supply chain.
In 2022, BAT Trading, the local distribution entity of BAT Romania, was designated as the most appreciated employer in the local FMCG segment, according to the global Randstad Employer Brand 2022 study.
The study, conducted in the first part of the year in Romania through the international methodology developed by Randstad Group, world leader in recruitment services, assessed criteria such as salary packages and benefits offered by employers, working atmosphere, job security, training and career development opportunities, work-life balance and personal life.
“In the FMCG industry in Romania, we have companies with a tradition in advanced programs dedicated to employees and in employer branding strategies. In this competitive context, being designated the number 1 employer brand of the sector is certainly the result of a sustained effort,” said Mihaela Maranca, Country Manager, Randstad Romania.
The respondents assessed the largest employers in Romania, as per the number of employees, known by at least 10% of the population. The study polled 4,700 people aged 18 – 64, including students, employees, freelancers and the unemployed.
In 2021, BAT was Romania’s biggest taxpayer, for the second year in a row. The company paid almost RON11 billion to the state budget last year. BAT is active in Romania through its factory in Ploiesti, the group’s second largest factory in Europe, BAT Trading – the distribution company, and the integrated services center in Bucharest – Global Business Services (GBS).