BAT is a strategic employer in Romania, with over 3,400 employees in the 3 economic entities present in the market and over 30,000 jobs generated on the distribution and supply chain. The number of BAT employees has increased with an average of 10% annually, in the 27 years of presence in Romania. The number of employees has tripled in recent years: from 1,200 in 2013, to the over 3,400 in the present.*
BAT Romania is the coordination center of South Eastern Europe Area in BAT, and the leadership team based at Bucharest coordinates the business in Romania and 12 other countries. Along BAT Romania, other 4 organizations in this Area received the Top Employer certification: Italy, Turkey, Serbia and Ukraine. This recognition confirms BAT’s commitment for an organizational culture focused on values, diversity, inclusion and growth.
“At BAT, we are committed to create a workplace where everyone feels safe, empowered, and supported, where well-being is prioritized and a culture of excellence thrives. This foundation isn’t just about today; it’s about building a legacy for the future to be better than the present (…) With over 7,000 colleagues across the South Eastern Europe Area, our bold, diverse, and enthusiastic team is our greatest strength. The Top Employer certification we’ve earned in Romania, Italy, Turkey, Serbia and Ukraine is a testament to their incredible efforts and achievements,” said Jorge Araya, Director of South Eastern Europe Area in BAT.
BAT is one of the 16 companies recognized as Global Top Employer in 2025, and also in 6 regions and 38 countries across the world. This very prestigious and internationally recognized certification is based on an extensive assessment of employer practices across areas consisting of 20 topics that include People Strategy, Work Environment, Talent Acquisition, Learning, Diversity & Inclusion, Wellbeing and more.
“Having been certified as a global top employer for 8 consecutive years also means we have a responsibility to constantly push the boundaries of what good looks like in the world of HR. And that’s exactly what all my colleagues across the globe are doing, constantly elevating the people experience at BAT,” said Cora Koppe-Stahrenberg, Chief People Officer at BAT.
BAT is committed to ‘Building a Smokeless World’ by encouraging smokers to ‘Switch to Better’ nicotine products. Sustaining a culture where employees are encouraged to develop, grow and innovate in a diverse and inclusive environment has always been important to BAT and is playing an important role in accelerating this transformation.
BAT has been certified as a Top Employer in various countries around the world since 2009 and as a Global Top Employer since 2018. This ongoing recognition reflects its continued efforts to develop and foster the potential of its 46,000 employees globally.