BT brand comes 225th in the world ranking, by value, jumping 27 places from the 2024 edition. The bank inclusively registers a brand strength index of 95.3/100, meaning it remains among the 10 strongest banking brands in the world, for the fourth consecutive year.
BCR, the second bank of Romania present in the global ranking, has a $285 million brand value, up 28%, while BRD is valued at $266 million, up 19%.
BCR climbed 44 positions, to 422, and BRD 28 positions, to 435.
The total value of the world’s 500 most powerful banking brands amounts to $1,600 billion, up 13% year-on-year. The 2025 advance comes after two years of slight increases, of 2%.
China banking brands continue to dominate the ranking, with ICBC remaining the world’s most valuable banking brand for the ninth consecutive year, registering a 10% increase to $79.1 billion.
Revolut is the banking brand boasting the fastest growth globally, with a 795% increase in brand value to $1.9 billion.
(English version by Catalina Apostoiu)