Andreea Moldovan, general manager of Avon for the SEE region, says 2021 has partially brought last year’s challenges.
She does not provide any estimates on the value of the market or Avon business in 2021, but says she’s looking at 2021 with optimism and already sees a rebound along key categories.
Avon’s business model is based on representatives selling the products directly to end consumers. The company has over 120,000 such representatives in Romania, compared with a peak of 140,000 five years ago, in line with ZF data.
Andreea Moldovan says he expects the number to rise in 2021.
(English version by Catalina Apostoiu)