The company is increasingly betting on an omnichannel business model and on partnerships after being long known for selling cosmetics online, via catalogue or representatives.
Around a year ago, the company announced it bet on developing physical stores in franchise. Moreover, Avon also opened an own offline store on the ground floor of historic building Oromolu, which is also home to Avon Romania headquarters.
Avon Romania reached turnover of around RON329 million in 2024, down 3%. The business switched to losses after a single year in the black, 2023.
(English version by Catalina Apostoiu)