“In 2024, we opened the first three franchised Avon stores in Romania. It was an important step in our omnichannel expansion and in 2025 we plan to continue at the same pace. The start of the year is already promising, in February we will open a new island-type store in Galati,” the officials of the company said in a post on LinkedIn.
At the end of 2023, Avon had only 71 franchised stores, and only in Türkiye.
Avon started offline expansion in Romania, UK and South Africa last year and planned to also develop in Türkiye, where it opened its first stores in 2019, as Roxana Popescu, general manager of Avon Romania and Moldova told ZF a few months ago.
There are two types of Avon stores. The first is a streetfront space of 30 to 50 square meters, which requires an investment of EUR60,000 to EUR70,000 plus VAT. The other is an island-type store that takes up 10 to 15 square meters and the investment stands at EUR30,000 to EUR40,000 plus VAT, the company said at the time.
The opening of stores in Romania does not mean the business model is changing, but rather it is expanding, the executive added back then.
(English version by Loredana Fratila-Cristescu)