Estimates are based on the number of smartphones sold in 2017, which near 4 million units, considering that each new phone purchased triggers the acquisition of at least two accessories. Moreover, the mobile phones already existing on the market generate additional purchases of accessories, such as foils and protection covers.
Another trend offering opportunities on the accessories market is changing the way of using a smartphone, which is used more and more for surfing the internet.
The development of the mobile phone accessories market was also backed by the world’s large smartphone producers which focused more and more on accessories, but also by GSM operators and retailers which bet on a lower price strategy in Romania, compared with prices used in countries in the region.
In Romania, Avenir Telecom operates one of the biggest GSM retailers, namely, Internity, with a 51-store chain countrywide. Internity provides the products and services of mobile telephony operator Telekom Romania, as well as an extended range of telephones and GSM accessories under its own brand Energizer.