This will require a significant investment, according to Ciprian Bercea, marketing & digitalization director of Automobile Bavaria.
“We will rebuild the current Rolls-Royce area in Baneasa by the end of this year or early next year because new standards have come up at Rolls-Royce. Both this and the showrooms in Munich and Vienna will be completely revamped. It is an important investment for Romania, but we can’t say the value yet, because it is in the project phase and we are waiting for approvals, as it is one of the first in Europe. It will be a major investment at group level, but it is justified, in line with the development of the market, the trend of sales and the business,” said Ciprian Bercea, marketing & digitalization director of Automobile Bavaria.
On September 15, Rolls-Royce launched two new models in Romania: the Phantom Series II and the Ghost Black Badge.
(English version by Loredana Fratila-Cristescu)