The launch of the Chery models marks the expansion of the brand on a strategic Central and Eastern European market.
“AUTO ITALIA and Samelet Group are honored to be chosen by Chery for the import and distribution of the Chery brand in Romania,” said Adrian Narcis Ghita, CEO of the AUTO ITALIA Group.
Chery, China’s largest exporter of cars for 22 years in a row is therefore entering the Romanian market officially via a partnership with the AUTO ITALIA Group, part of Israeli’s Samelet Group. The agreement allows selling the TIGGO SUVs in Romania as of the second half of 2025.
With a presence in 110 countries and regions and more than 15 million global users, 4.5 million of which outside China, Chery continues international expansion and will launch its TIGGO models on several markets in Europe this year.
(English version by Loredana Fratila-Cristescu)