“The start of the year was more complicated at the beginning, and I’m referring to the entire market. For us, though, things took a favorable turn. As early as February, we started having good results for certain formats and starting May we’ve witnessed the same phenomenon for the entire company. Recent years’ sales acceleration strategy is bearing fruit,” says Ionut Ardeleanu, Auchan Romania CEO.
He does not provide any figures, but states the retailer grows above the market and this even as it has slower expansion compared to peers.
(English version by Catalina Apostoiu)