The decision was made as a result of an internal analysis by Posta Romana, which probably led to the conclusion that some internal objectives of the national postal company had not been achieved,according to Auchan officials. However, for both parties, the Auchan – Posta Romana Pilot Project has been a good opportunity to test this business model.
“Even though this project has ended, we are grateful for the opportunity to test this commercial model“, said Tiberiu Danetiu, Auchan Retail Romania Marketing Director.
In May 2022, Auchan Romania and Posta Romană concluded a partnership for the sale of food and non-food products in post offices across the country. The project started with a pilot stage in four post offices in Pitesti.
Auchan Romania’s portfolio includes 223 stores, of which 33 hypermarkets, five supermarkets and 185 ultra-proximity MyAuchan stores, of which 176 located in Petrom filling stations, as well as the online store www.auchan.ro.