Auchan officials say this is their second partnership of this kind; specifying they have another store open near a Dedeman, in Turda. They leased the land from the DIY retailer, they added.
However, the move illustrates a partnership between the two brands, which are thus attempting to benefit from the other’s foot traffic.
For Auchan, this is the tenth supermarket, following others opened in Bucharest, Cluj, Iasi, Ilfov, and Timis. The store near Ploiesti takes up 1,700 square meters, employs 40 people, and stocks approximately 10,000 items on its shelves.
“We continue to develop the convenience segment (…). The opening of the Auchan Blejoi supermarket marks our expansion into Prahova County, where we are already present through an ATAC hyperdiscount store, MyAuchan stores in Petrom stations, and Simply franchise stores,” said Ioana Tosa, national director of operations of Auchan Retail Romania.
In Romania, Auchan has over 500 stores in various formats, ranging from hypermarkets and supermarkets to convenience stores and online.
(English version by Loredana Fratila-Cristescu)