Auchan Romania marketing manager Tiberiu Danetiu told a news conference Monday remodeling works took less than three weeks and cost around EUR2 million.
So far, Auchan has rebranded two Real hypermarkets in Bucharest, one in Brasov, one in Oradea and one in Constanta. Until the end of the year, the company plans to reopen the former Real hypermarket in Satu Mare, closed for remodeling on November 17.
The French retailer announced plans to rebrand its 20 Real hypermarkets in less than a year, with an investment of EUR40 million.
The Auchan-Real deal was completed on September 12, following the agreement signed in November 2012 between Auchan and Metro Group and antitrust clearance from Romania’s Competition Council in July.
Auchan Romania now has 31 hypermarkets in Romania, two units under construction, over 10,000 employees, three logistical platforms, 70 million clients a year and a turnover of more than RON4.5 billion. This makes it one of the top five private employers in Romania and the second largest retail network by sales area.