The concept will be tested, for starters, within three Auchan units with different profiles (two located in Galati and Ploiesti), and one in Bucharest’s Drumul Taberei district.
“We are glad to start this partnership with Altex Romania, through a pilot shop-in-shop project, within three stores, and we are convinced the expertise and leadership of Altex on the electro-IT market will help us better meet the needs of Auchan clients, through an excellent complementarity of the food and non-food segments (…)”, said Ionut Ardeleanu, general manager of Auchan Romania.
Altex shop-in-shop units within Auchan stores will be redecorated and will expand the range of products, according to the representatives of the two companies.