Auchan’s Romanian network almost tripled after the takeover of Real, from 11 to 31 units.
Auchan’s representatives did not answer ZF’s request for information on the company’s figures.
In 2014, the French group operated on two companies, Auchan Romania and Real,-hypermarket Romania, so that the figures calculated by ZF represent the sum of revenues registered by each of the two companies.
Locally, Auchan was one of the smallest players on the hypermarket segment, with 11 stores, but following the acquisition it climbed onto the second position, with 31 units. The leader is Kaufland, with 100 stores.
The two companies managing Auchan stores were still loss-making in 1H, with overall losses amounting to almost RON100 million.
(English version by Catalina Apostoiu)