The new unit is located in Shopping City Ramnicu Valcea and is part of Pegas’ development strategy countrywide. The unit in Ramnicu Valcea is the third mono-brand store opened by Atelierele Pegas in 2017, after the one in Shopping City Timisoara and the one in Afi Cotroceni Bucuresti.
Pegas will continue its expansion in 2018 by opening at least five own stores and launching the Pegas franchise both in Romania and abroad.
Since the re-launch of the brand in 2012, Atelierele Pegas have brought 19 new bicycle models for the whole family. To date, more than 25,000 bicycles of the new Pegas collections have been bought by clients in Romania and Europe.
In October 2015, the Pegas project entered into a partnership with Network One Distribution, through which it will accelerate growth countrywide and globally. For the next three years, Atelierele Pegas targets a tenfold increase in the volume of bicycles up to 25,000 units annually and a turnover of EUR5 million.