“The target we had set for this year was $120 million, but we will surely beat that. Almost 70% of our business comes from laptops and convertibles. We will sell more than 145,000 laptops this year compared with 125,000 in 2015,” Ciprian Donciu, country manager and business development manager of Asus Romania told ZF.
“Mobile phone sales increased even more, and now account for more than 10% of our business.”
The company, known primarily as a PC component and laptop manufacturer, introduced smartphones in Romania in the second half of last year, and now has a share of 5% of the phone retail market (sales not made through telecom operators).
(English version by Loredana Fratila-Cristescu)