“We will see EUR140 million revenue this year. The share of PCs dropped to about 65% from 70% in 2016. The more the smartphone segment growths – by volume and value, as the sale price rises, the more of the laptop market share it eats without driving the latter’s sales down,” Ciprian Donciu, country manager and business development manager with Asus for Romania and Hungary, told ZF.
The local laptop market performed as experts expected in the first quarter, but April and May came with a decline in electronics’ sales. Not just the laptop segment, which fell about 20%, but the entire electronics market – from refrigerators and washing machines to hair dryers, Donciu said.
The notebook and desktop market remained at about 700,000 units in Romania last year, with the former accounting for 70% of it.
Gaming laptops, where Asus has a 45% to 50% share of the local market, generate 17% of the overall laptop sales in Romania and account for 10% of 12% of the volume delivered.
(English version by Loredana Fratila-Cristescu)