“Romania managers and entrepreneurs have learnt to thoroughly calculate investment risks particularly in uncertain times for the economy and this has emboldened them to invest more as they realized this way they can drive their business to the next level,” says Ovidiu Dimbean-Creta, ASEBUSS rector.
According to him, 2023 priority investment destinations, digitalization, employee training and business process improvement, show local leaders have assumed business decisions rather associated with developed economies.
Of the total number of managers and entrepreneurs who declared they increased this year’s investment budget against 2022, 23% said the investment budget account for over 20% of the company’s total expenditure in 2023.
The survey was conducted during January 17-February 1, 2023 period among around 230 managers and entrepreneurs in all fields of activity and of all ASEBUSS promotions.
Most respondents (56%) work in a Romanian entrepreneurial company, while 37% hold managing roles at multinationals.
(English version by Catalina Apostoiu)