“MobiUp Distribution’s sales were up almost 60% in 2016 compared with 2015 to EUR9 million,” Daniel Florea, general manager of Arsis Trading, told ZF.
One of the oldest actors on the GSM retail market, which started out as a partner of Connex-Vodafone in 1998, with which it has continued to work exclusively, Arsis Trading is entirely held by Radu Mirea.
MobiUp, established in 2010, when the market of phone accessories was just beginning in Romania as smartphones were gaining ground, imported and distributed products made by international companies at first. It now has its own brands, as well, Mobiama and Cellara and has expanded the range of products sold from cases to headphones, car chargers, power banks and cables.
(English version by Loredana Fratila-Cristescu)