The company signed the letter of intent to enter into a franchise agreement with Hyatt Hotel Corporation.
Should the partnership materialize, the Aro Palace Brasov hotel will join the international portfolio of Hyatt-branded hotels. The hotel is expected to be operated under the name “Hyatt Regency, Aro Palace Brasov”. The letter of intent is a first step that will be further followed by other procedures for the finalization of the partnership agreement.
“We are delighted to take the first step towards joining the Hyatt family and bringing their world-class hospitality standards to Romania,” stated Attila Joós, CEO of Aro Palace S.A. “Merging Hyatt’s global brand excellence with our deep understanding of the local culture and traditions will enhance our ability to attract guests from around the world and leverage their experience.”
“Aro Palace takes an important step in the strategy defined to elevate this renowned asset from our portfolio. Among all top hospitality brands we considered, Hyatt is undoubtedly the top choice, and we are eager to embark on this journey together,” said Radu Rosca, CEO of Transilvania Investments, the investment fund that controls 85% of Aro Palace shares.
Established in 1939 in Brasov, Aro Palace Brasov features 189 guest rooms and suites and a further 67 executive rooms and suites, a spa, bars, and business lounges. Aro Palace company is listed on the Bucharest Stock Exchange under the ticker symbol ARO. The company portfolio also includes Capitol Hotel, a 180-key hotel with conference facilities, and two restaurants undergoing a radical restructuring process which will open its doors for guests at the end of 2025 under the Mercure Brasov Centre brand.