In line with the report, Romania e-commerce generates a broad economic impact, spurring the development of courier and postal services, of software, digital advertising and even the local goods production.
However, the data show just 12% of Romania SMEs sell online, below the European average.
In Romania, 96% of the population has access to the internet in 2025 and 63% of persons aged between 16 and 74 made purchases online, against 56% in 2024.
European E-Commerce Report 2025 is conducted by Ecommerce Europe and EuroCommerce, on the basis of contributions from over national e-commerce associations, including ARMO.
(English version by Catalina Apostoiu)