The weight of online purchases has registered steady growth in the past 3-4 years, from 57.3% of internet users in 2021 to 68.1% in 2023 and 73% in 2024.
The upward tendency is supported by improved internet access.
The most popular categories of products and services acquired online in 2024 are clothes, footwear and accessories (78.6%), deliveries from restaurants and catering (36.4%), cosmetics and personal care items (34.5%), sporting goods (20.8%), electrical home appliances (15.8%) and drugs and food supplements (16.7%).
In line with the European E-commerce 2024 report, the value of Romania e-commerce stands at EUR11.7 billion, accounting for 3.4% in GDP. Romania thus ranks third in CEE, after Poland and Czechia.
(English version by Catalina Apostoiu)