Ariston sales were positively influenced in the first half of last year by the measures of local authorities to eliminate the heating subsidy for household consumers. Other positive influences on sales came from the VAT increase on July 1, which led to higher demand in June.
“For 2011, the first half of the year brings positive results, because we have managed to maintain the levels seen last year, without facing the special situations that happened then. A clearer picture on demand will be possible in the next two months, which represent the seasonal peak for this segment,” company sales manager Catalin Draguleanu told MEDIAFAX.
The company is owned by Italian Ariston Thermo Group.
The company’s main competition comes from players such as Baxi, Robert Bosch, Kober, Immergas, Vaillant and Viessmann.