The company’s sales manager Catalin Draguleanu said the local profile market saw no spectacular evolution in 2012 and sales remained at the level in 2011, with a volume of around 140,000 units and a value of over EUR75 million.
Draguleanu also said that 2013 is expected to bring an increase in the number of families disconnecting from the central heating system and choosing their own heating system.
He added Romanians have become more interested in high efficiency products and are willing to pay more for a product that secures lower consumption in the long run.
Ariston Thermo Romania is the local division of Italian Ariston Thermo Group.