Arctic’s revenue includes both the output of the Gaesti plant and the local sales of products made by its owner, Turkey’s Arcelik group, in its factories abroad. Arcelik only makes refrigerators and freezers at the Arctic plant and sells other home appliances branded as Beko and Arctic, as well as Grundig electronics in Romania.
Arctic’s Gaesti plant exports its products to about 60 markets such as France, UK, Germany, Italy, South Africa and Turkey. It makes products under two brands, Arctic and Beko. The first is used only in Romania and the second sold both on this market and abroad.
Arctic is the largest local home appliances manufacturer, followed by Philips, De’Longhi and Electrolux, each of which posted EUR400 million to EUR600 million revenue last year, according to ZF estimates.
Arctic’s business kept growing year by year regardless of the state of the economy and exports have always been its growth driver. Exports generated 68.4% of last year’s revenue of the company, but they account for 80% or even more of the revenue of the plant, ZF has found. (EUR1=RON4.5063)
(English version by Loredana Fratila-Cristescu)