The name change will only affect the company, the legal entity operating the business with a more than 60-year history, not the brand itself.
This change is an integral part of the renaming process of Arcelik under the international corporate brand Beko, as a result of the deal between Türkiye’s Arcelik and US’ Whirlpool in Europe, which created a new entity, Beko Europe.
The decision was made by Extraordinary General Meeting of Shareholders on Tuesday, April 9.
Arctic will continue to exist as a local brand, as before.
(English version by Loredana Fratila-Cristescu)