“We have been on the market with Aqua Carpatica since 2011 and in consolidated terms our sales reached EUR70 million to EUR75 million. We rely on a higher quality in our competition with multinationals, which have much higher sales and corporate organization well built over 40 or 50 years,” Jean Valvis, owner of Aqua Carpatica, said on ZF Live.
Aqua Carpatica sales therefore rose by more than 20% in 2018, according to ZF’s calculations, considering the 2017 sales were estimated at about EUR60 million. Valvis says the mineral water market posted double-digit growth last year.
“The mineral water segment increased 10% to 12% this year. The consumption per capita has been going up at a higher rate, at least where Aqua Carpatica brand is concerned. We’re gaining market share left and right.”
Aqua Carpatica has expanded to more than ten markets so far, among which Germany, USA, Japan and Dubai, and on each market tried to position itself on the premium shelf, the same as it does in Romania.
“Aqua Carpatica is already present in 14 countries (…) The better it does, the more we’ll expand. The US and UK are the best foreign markets for us. We have 18 points of sale in the Whole Foods stores of Amazon in Northern California.”
(English version by Loredana Fratila-Cristescu)