Carpathian Springs only handles bottling of the AQUA Carpatica water and then sells it to Valvis Holding Distribution. The latter sells to retailers, export partners or hotels, restaurants and catering companies, owner Jean Valvis has previously said.
AQUA Carpatica sales stand at more than EUR60 million a year, according to ZF estimates. The brand is available on the Romanian market and is also exported to US, Japan and Germany.
“We are in the early stages of export operations development, but the exporting future of the brand is extremely promising. We can see this in the export figures, which in some countries have tripled,” Jean Valvis told ZF.
“We are focusing on the US, UK, Japan, China, Germany and Dubai (UAE). Our efforts are directed towards these markets.”
The entrepreneur wants to turn AQUA Carpatica into one of the top-selling water brands in the world.
(English version by Loredana Fratila-Cristescu)