These investments include the completion of a new bottling and storage facility, as well as the expansion of the distribution network, which are key strategic elements in the upcoming period. The company’s total budget for the investments that were initiated 2 years ago amounts to more than 10 million euros and will be completed by 2025.
In the upcoming period, the primary development directions focus on market positioning in the premium brands segment, with a key emphasis on the revitalization of the traditional Bilbor brand and strengthening the company’s position in the natural mineral water market. Simultaneously, the company’s efforts are centered around completing investments in a new bottling and storage capacity, leading to a doubling of bottling capacity, facilitating increased production and broader distribution. The construction of the new bottling and storage unit is scheduled for completion by the end of June 2024.
With over 16 years of experience in the mineral water industry, Alin Gliga has held key positions in the field. Between 2008 and 2016, he served as the Director of Internal Operations for Rio Bucovina SRL, the company that owns the Bucovina brand. Until the end of 2023, he acted as an administrator within the company. From 2015 until February 2024, Alin Gliga was Vice President of APEMIN (Employers’ Association of Mineral Water Bottlers in Romania).
The company owns a factory in Bilbor, Harghita county, and four depots across the country. Investments in the company’s modernization from 2022 to 2025 are expected to exceed EUR10 million.