The company invested another EUR2.6 million last year to buy machinery and equipment to enhance porcelain quality.
“At present, we export around 90% of output,” Ioan Voican, the chief executive officer of Apulum, told ZF Transilvania.
Apulum manufactures for IKEA, but has other clients as well. The company’s products are also sold in Metro, Cora, Carrefour and Tesco store networks.
At present, the plant’s output capacity stands at 11,200 tons of porcelain per annum, but the company plans to boost production to around 14,000 tons.
Apulum reached revenue worth around 88 million lei (EUR20 million) last year, up 17% on the year. The company has over 1,000 employees, but plans to recruit another 60 people this year.
(English version by Catalina Apostoiu)