The Alba Iulia producer exports to Europe and Mexico and, through IKEA, its products also reach North America, Hong Kong, Japan and South Korea. The products manufactured in Alba are also sold in Metro, Cora, Carrefour and Tesco store networks, in line with data previously provided by the company.
The company exports over 90% of the output at its plant in Alba Iulia, as per the latest data.
IKEA is the main customer of the porcelain plant in Alba Iulia, but Apulum’s business partners also include, among others, the companies Rody Time (Italy), Befa (Greece), Antonio Borras (Spain), Michael Fischer (Germany), VEGA (Germany), Creatable (Germany), Villeroy&Boch, Fiskars, Rosendahl, data previously provided also show.
The Apulum Alba Iulia porcelain plant was founded over 50 years ago and currently is the largest porcelain producer in Romania, with a diversified range of products.
Apulum is majority owned by Italian company Rody Time (controlled by Rodica Vasin and Alvaro Santini), after it acquired the company SC Assalpo SA Alba Iulia, the latest Trade Register data show.
(English version by Catalina Apostoiu)