Five years ago, HR services provider Prohuman, leader of Hungary’s profile market, entered the Romanian market along with the acquisition of the majority stake in APT.
Currently, Prohuman operates in seven countries in Europe, respectively Hungary, Romania, Slovenia, Croatia, Serbia, Germany and Austria.
“Considering that we are in the process of a territorial expansion on a national level, we have deemed it appropriate that it is time to make ourselves known under the new PROHUMAN brand. This process represents the proof of our growth and we wish to assure our business partners, employees, and candidates, that the team that they are already familiar with will be just as dedicated to all of their projects as they have been until now. The group that we have been part of since 2017, as well as we, the team in Romania, have great plans for growth and we continue to offer our partners services of the best quality. The alignment to the PROHUMAN group means, at the same time, the alignment to the group’s vision to continuously better and diversify its services and to become the leader in the industry market in Eastern Europe until 2024,” stated Sorina Donisa, CEO of PROHUMAN APT.
The first half of 2022 was favorable to the natural transition of the alignment of the Romanian company’s identity to the PROHUMAN brand elements – name, logo, web domain, as well as the promotion of the new identity both to the partnerships that the APT group is involved in, as well as the Romanian market, in general.
In 2021, the company had a turnover of RON314 million (EUR64 million). Sorina Donisa, the company’s CEO estimates the turnover will reach approximately EUR70 million until the end of 2022.