Romanians spend RON575 on clothing on average a year, or less than RON50 per month, which is enough for a blouse carrying the label of a top international brand. Even so, the local fashion market is one of the most competitive, with almost all the big international names operating in Romania.
“H&M remained leader in 2016, as well, because of the offline expansion and the launch of online operations in 2015,” market research company Euromonitor analysts say.
Romanians seek brand-name products, they follow international trends. This type of behavior helps mass-market brands grow, Euromonitor says.
Executives in this business and analysts have repeatedly said Romanians love fashion in general and are willing to spend more on apparel than people in Poland or Czech Republic. (EUR1=RON4.5968)
(English version by Loredana Fratila-Cristescu)