“Private labels continue to gain ground among consumers, posting significant growth in 2012 too, both for food and non-food products. As regards the evolution of sales of private label products, all categories of products, except for sugar which saw a significant decline (51%), witnessed increases in 2012,” according to the report.
The share of private label products in retailers’ overall sales rose from 3% in 2010 to 7% in 2012. Eggs, edible oil and chicken meat weigh over 50% in retailers’ sales on each of these categories of products, the report also shows.
All large retailers in Romania, such as Kaufland, Carrefour, Lidl, Auchan, Penny&XXL, Mega Image, Cora, Profi and Billa, sell private label products which are mostly produced in Romania and are up to 20% cheaper than brand name products.