The sale was announced in November 2014.

Dalli Group is a private label brand manufacturer of laundry and dish-washing detergents and cosmetics. Its products are manufactured in seven locations in Germany, the Netherlands, Spain and Austria.

The factory in Timisoara manufactures laundry and dish-washing detergents. P&G made laundry detergents in Timisoara under the brands Ariel, Tide and Bonux, and Fairy dish-washing detergent, which it sold both locally and exported throughout the region.

At the time of the sale announcement, P&G said the factory would continue to manufacture its laundry detergents for three more years and dish-washing detergent for two more years.