“There are more than four million dogs, four million cats and two million fish in Romania. We believe 1-1.5 million of the total dogs are stray dogs, and the others are dogs kept in people’s yards or homes. One in four families in Romania owns a dog.”
Animax officials say that dogs kept in people’s yards are pets, too, even though owners often feed them leftovers instead of special dog food.
“Sales of products for dogs and cats account for some 75% to 80% of the total pet product market.”
When Animax enters a new market, it looks at both the state of the economy in that area and the number of families who own at least one dog.
“In Galati (SE Romania), for instance, 45% of the households own a dog.”
(English version by Loredana Fratila-Cristescu)