“We make 13 to 18 tons of cold cuts per day, and sell about four tons of ready meals every day and about two tons of milk. In all, our production reached about 25 tons a day, 75% of which goes to retail outlets, 15% to 20% to hotel, restaurant and catering business and the rest is exported,” Sorin Minea said.
Angst bet EUR1.5 million on a ready-meal plant, which delivers about 3 to 4 tons of ready meals per day four months from the launch of the Merinde Urbane brand, which it sells in Mega Image stores.
“If I’m selling 3 to 4 tons a day four months from launch, I say it’s going well,” the businessman said. The ready meal bet came at a time when fewer and fewer consumers have to time to cook their own meals and choose to buy ready meals.
Sorin Minea wants to reopen two or three stores of his own this year, this time specialist stores and leave supermarkets to retailers. Angst had its own 20-store retail chain, which it sold to Mega Image three years ago.
(English version by Loredana Fratila-Cristescu)