2017 saw a nearly 3% increase in the number of subscribers to pay-TV retransmission services, up to 7.45 million. In urban areas, the penetration rate stood at 103.9 per 100 households, while in rural area, the penetration rate stood at 94 per 100 households.
„Considering the number of subscribers at the end of 2017, the leader of the TV services market had a 48% market share, the main competitor had 20%, the next competitor had 18% and the rest of providers had a total 14% market share”, the statement reads.
Of the overall number of 7.45 million subscribers, the most (5 million) had subscriptions via cable networks (+5% versus 2016), 2.3 million had subscriptions via satellite networks (DTH -4%) and 120,000 had subscriptions via IPTV services.
The 4.7 million subscriptions in digital format accounted for 63% of the total number of subscribers to TV retransmission services. Although their number is falling, subscriptions via satellite networks – DTH accounted for 49% of the total number of subscriptions in digital format, subscriptions via digital cable made up 48% and subcrptions via IPTV accounted for 3%.