“We posted growth of 15% in the first quarter compared with last year, mostly because of the increased foot traffic in the 14 Ana Pan and Ana Baking Co shops, the development of the home delivery channel and expansion into the supermarket area, which we intend to use to get nearer our customers,” chair of the board Alexandra Copos de Prada, told ZF.
The company opened a new ANA Baking Co 110-square meter shop in the Nerva Traian area in January, following a EUR125,000 investment.
Ana Baking Co is the ANA Pan chain’s attempt to distance itself from the confectionery area into the fresh food area to attract customers looking for breakfast, lunch and dinner.
“2021 was a year of consolidation for ANA Pan with an increased focus on profitable distribution channels and product ranges in highest demand from customers. We expect RON31 million sales in 2022, an increase of 5% on 2019 (the company’s best in its 32-year history) and 20% higher than in 2021.”
(English version by Loredana Fratila-Cristescu)