“The first quarter of 2018 started exceptionally well, in terms of growth in sales of ANA PAN and ANA Baking Co. 2018 is the fourth year of growth in a row, with 15% higher sales in the first quarter compared with the first quarter of last year,” Catalin Metehau, general manager of the company, told ZF.
This year the focus is on increasing foot traffic in the existing Ana Pan and Ana Baking Co stores.
“We constantly review the product range and innovate (…) Because of the significant growth in the fresh food (soups, sandwiches, salads and others i.e.) and coffee specialties area (25% growth first quarter 2018 to first quarter 2017), we are now developing the functional food and beverage range, and will introduce a new food concept some time soon.”
The chain has 11 stores of its own, one franchised, three Ana Baking stores and five stores in Mega Image supermarkets in Bucharest.
“The confectionery business generates most of the revenue, over half of it.”
Ana Pan posted 25.5 million lei (EUR5.46 million) revenue in 2017, an increase of 16% on the previous year, its officials said. (EUR1=RON4.6618)
(English version by Loredana Fratila-Cristescu)