“We made strategic investments in 2012, both in our new business center, offices and a new online platform, investments that amounted to USD350,000. It was also a year of launches. Based on what we’ve seen so far, we are on track to consolidate our Romanian business and Amway Romania will remain in the top ten Amway markets in Europe,” company general manager Ioana Enache said Monday.
Cosmetics and personal care products make up 41% of Amway Romania’s, the health and nutrition range accounts for 26%, and the remaining 33% is covered by home care products.
The company, part of U.S. Amway. has 40,000 authorized distributors in Romania and a portfolio of over 450 products.