Enache has a 19-year background in sales, marketing, communication, strategy and change management, holding positions in companies such as GlaxoSmithKline, A&D Pharma and OMV Petrom (SNP.RO).

In September 2011, Amway announced that Popescu would become manager on one of U.S. group Amway’s international projects.

Amway Romania was founded in 1997 and it has some 40,000 authorized distributors.