The franchise of international chain Taco Bell will reach Romania through Sphera Franchise Group, which also operates the franchises of two other international brands, namely, KFC, Pizza Hut and Pizza Hut Delivery.
In Romania, fast-food restaurant chain KFC has 63 units in capital Bucharest and the cities of Timisoara, Cluj-Napoca, Suceava, Oradea, Pitesti and Brasov. It also operates two units in Chisinau, the Republic of Moldova and two units in north-eastern Italy.
Pizza Hut entered the Romanian market in 1994, by opening its first unit in Bucharest and currently owns 21 restaurants, and also has 15 Pizza Hut Delivery units.
Currently, there are more than 360 Taco Bell restaurants in 25 countries outside the United States of America. The objective of international expansion of the brand targets 1,000 units until 2022.