The store, in which the retailer invested EUR250,000, will occupy 2,500 square meters in the shopping mall and is Altex’ biggest showroom in Romania.

The expansion of the showroom in Plaza Romania is part of the retailer’s development strategy, company CEO Dan Ostahie said.

Altex had a turnover of more than EUR250 million om 2013, up 15% on the year.

Plaza Romania is visited by 30,000-35,000 shoppers daily and is currently being remodeled.